Marc Jacobs Bang
@ Syrup NYC

A digital campaign to launch Marc Jacobs first fragrance for men, Marc Jacobs Bang.

Using mylar as the main graphic element, we created a website that celebrates the iconic bottle design and a facebook game called "Bang You're It" that plays off the provocative name of the fragrance.

WEBSITE



















FACEBOOK GAME - BANG YOU'RE IT

Here is a video which promotes the game and tells you how to "Bang".
Visit Bang You're It on Facebook to play.



MYLAR TYPEFACE

Custom, animated typeface, designed solely for the launch of Marc Jacobs Bang.